BIZARRAP

Bizarrap is a world-renowned music producer that has been challenging the mainstream of Latin music with his blend of hip-hop, trap, and EDM. As the music and entertainment industries continue to evolve, one can’t help but wonder what they will do next, how will it be different, how will it stand out, and so on. We’re used to being fans of the singer and the lyrics, but rarely of the producers and artists who create the beats.

My project is about embracing and exploiting BZRP’s mysterious identity while promoting an upcoming tour with a teaser. Although he is already quite known to his fans, the piece also focuses on inviting a whole new crowd to get to know BZRP’s art. By emphasizing and structuring a solid, new brand identity for the artist, the piece will maintain the anonymous tone he thrives on while making it more obvious and known to the viewers.

The piece showcases his music as art and how they directly connect to each other. Creating an announcement promo video for an upcoming tour in 2023, the structure of this teaser will focus on branding and short animations that would be featured on the show.